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Fri, 31 Oct 2014
Happy Halloween everyone!

Wed, 03 Sep 2014
When creating marketing programs and campaigns, companies need to be aware of how they are perceived. An example of a company lacking self awareness when creating a marketing campaign would be Malaysia Airlines.

As everyone remembers, since it happened very recently, Malaysia Airlines recently lost two aircraft due to crashes, MH370 and MH17, which resulted in the deaths of several hundred passengers.

On Monday, the airline launched the marketing campaign called "My Ultimate Bucket List". The campaign called on Australian and New Zealand residents to write their own bucket list of all the things they wish to do before they die.



Malaysia Airlines mocked for bucket list challenge
www.smh.com.au
It has been a year of unfathomable catastrophe for Malaysia Airlines, which suffered the twin tragedies of the MH370 and MH17 crashes.

Fri, 22 Aug 2014
Does your company have "unicorns?" What's that you ask! Unicorns are mythical creatures that are impossible to get a hold of. Many companies have unicorns, aka "Sales Reps", and don't even know it. When was the last time you called your own sales office and asked for a quote or requested product information? If you haven't you are missing a key factor in effective sales management. Interested in other key factors? Contact us.


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